About Del Taco
For more than 50 years, Del Taco has been serving freshly prepared, craveable food at an unbeatable value. This rare combination is one of the many reasons that we are one of the leading brands in the fast-growing Mexican quick-service restaurant (QSR) category.
With 580 locations in 14 states, we have an incredibly loyal fan base and a strong presence across the western United States, with plenty of room for franchisees to grow in both existing and untapped markets.
We are aggressively expanding across the United States and seeking passionate multi-unit restaurant operators like you. Explore this site to learn more about Del Taco's franchising opportunity, then share your contact info so we can discuss your next bold business move!
DEFINING THE QSR+ CATEGORY
Del Taco occupies the space between a traditional QSR and a Fast Casual atmosphere, by offering delicious quality food, prepared with fresh ingredients, and served with the value and convenience of a drive-thru. It’s QSR+, and Del Taco is at the forefront.
Guests love Del Taco's Mexican-inspired favorites and American classics, prepared with fresh ingredients hand-chopped, slow-cooked, and grilled in each restaurant's working kitchen. As much as our customers love our food, they also appreciate the convenience our restaurants and drive-thrus provide for their busy lives.
President and Chief Executive Officer
FOCUSED MENU STRATEGY & INNOVATION DRIVES TRAFFIC
Del Taco is booming and our franchisees are seeing consistent returns. This is a direct reflection of our effective barbell menu strategy, full complement of dayparts, and ongoing menu innovation that appeals to a broad demographic and continues to drive increased traffic and sales.
Del Taco's menu includes tacos and burritos as well as burgers and fries, spans a full complement of dayparts, from breakfast to dinner to late night and everything in between. By offering unbeatable variety, from premium menu items to the industry leading Buck & Under value menu, Del Taco gives guests more reasons to visit, gaining a competitive advantage in today’s busy marketplace.
We Are Positioned To Deliver A Compelling QSR+ Value Proposition
We Are Passionate About Fresh Preparation and Cooking
- Carne Asada Steak and Marinated Chicken
Freshly Grilled In Our Restaurants- 100% Real Cheddar Cheese Grated Fresh Daily
- Whole Pinto Beans Slow-Cooked In Our Kitchens
- Fresh Avocado Hand Sliced
- Salsa Made From Scratch With Fresh Tomatoes
Our Menu Strategy Enables Multiple Levels for Traffic & Check Growth
History
Leadership
Led by an experienced executive team and backed by investor and renowned restaurateur Larry Levy, chairman of Levy Restaurants, Del Taco has a seasoned franchise system.
Del Taco's established brand legacy, proven business model, and solid company financials offer franchisees the personal support systems and resources needed to establish, manage, and grow their business.
John D. Cappasola, Jr.
PRESIDENT AND CHIEF EXECUTIVE OFFICER- Joined Del Taco in 2008, was promoted to CBO in 2010 and President in 2017
- Oversees every aspect of the brand pertaining to the guest experience, including marketing campaigns, operations training, R&D, and development
- Driver of the company's game-changing Combined Solutions Strategy, which is designed to drive great guest experiences through a series of operations and marketing initiatives while increasing appeal with a broader set of limited service occasions
- Previously spent 16 years in strategic marketing, concept development, field marketing, and various operational roles for a leading retail chain
Steven L. Brake
EVP and Chief Financial Officer- Joined Del Taco in 2003, was promoted to CFO in 2010 and EVP in 2012
- Oversees the capital structure of the company, including both financial operations and investor relations
- Was instrumental in the transaction of transitioning Del Taco into a public company and in spearheading various refinances
- Previously held management positions at Arthur Andersen and KPMG
M. Barry Westrum
SVP, Chief Marketing Officer- M. Barry Westrum joined Del Taco as Chief Marketing Officer in 2017.
- Responsible for leading Del Taco’s global marketing strategy
- More than 25 years of marketing experience with nationally-recognized brands, including Taco Bell, KFC USA, Long John Silver's, A&W Restaurants and Dairy Queen.
Jeff Little
SVP DEVELOPMENT- Jeff Little joined the Del Taco team in 2016 as Senior Vice President of Development.
- Responsible for spearheading the company’s development efforts and franchise sales in new and existing markets across the country.
- More than 20 years of demonstrated expertise in retail development, specifically real estate, finance, construction and strategic planning.
David Pear
SVP Operations- Joined Del Taco as Senior Vice President of Operations in 2012
- Responsible for providing operators with the most efficient systems and tools to run successful restaurants
- More than 25 years of experience in the restaurant industry, working on the operations side for various QSR brands, including Taco Bell and Domino's
Chad Gretzema
SVP Strategic Planning & Innovation- Joined Del Taco as Senior VP of Operations Support in 2012
- Leads Strategic Planning, Operations Innovation and New Product Commercialization
- Over 20 years of food and restaurant experience serving in Operations and Marketing leadership roles for Oscar Mayer, Einstein Noah Bagel Corp. and Noodles & Company
Franchisee Testimonials
"I only wish I had become a franchisee sooner. There's never been a better time to be a part of this brand."
Paul Hitzelberger Franchisee since 2001
"Del Taco's leadership team is incredibly strong. They're guided by data-driven decisions that have measurable results for the brand."
Brent Veach Franchisee since 1999
"With strong year-over-year store sales growth, our group believes we are not even close to the number of locations we can own and operate."
Mark Miller Franchisee since 2009
"Out of the many brands that I operate, this is one that I can confidently say is going to stay in my portfolio for a very long time."
Jerry Bajwa Franchisee since 2016
News
Franchise News
- Del Taco Reflects on Recent Successes, Including Sales of 2 Million Beyond Meat Tacos
- Del Taco Grows in Georgia with Riverdale Opening
- 20 Years of Pride: Del Taco Franchise Partner Brent Veach Continues to Grow
- Del Taco’s Senior Vice President of Strategic Planning and Innovation Chad Gretzema Featured on QSRweb Podcast
- A Family Business: Seasoned Del Taco Franchise Partner Opens Up the Opportunity to His Children
- Del Taco Opens Second Seattle-Area Restaurant
Investor News
- Del Taco Restaurants, Inc. Promotes Chad Gretzema to Chief Operating Officer
- Del Taco Restaurants, Inc. Reports Fiscal Second Quarter 2019 Financial Results
- Del Taco Restaurants, Inc. to Announce Fiscal Second Quarter 2019 Financial Results on Monday, July 29, 2019