Cost of Living
New Mexico is consistently under the national average for cost of living.
New Mexico is consistently under the national average for cost of living.
Economy driven by healthcare, logistics, education, and military.
Large and growing film industry with nearly $1.4B in economic output.
Solid workforce within manufacturing, industrial, and logistics fields.
Availability of prime markets throughout the state of New Mexico.
New Mexico Population (2022)
Median Household Income
Potential New Mexico Locations
At Del Taco, we've noticed there's a wide range of reasons our franchisees decide to invest in our brand. Check out this short video to learn a few of the most common reasons to own a Del Taco Franchise in New Mexico.
Since 1964, Del Taco has been serving freshly prepared, craveable food at an unbeatable value. This rare combination is one of the many reasons we are the second largest brand in the fast-growing Mexican quick-service restaurant (QSR) category.
The Del Taco prototype restaurant features a contemporary and colorful interior and exterior design with visual cues highlighting Del Taco's commitment to freshness and quality throughout the restaurant. Whether you’re looking to build free-standing, conversion, or end-cap locations, our flexible restaurant footprint allows you to gain access to virtually any real estate opportunity. To learn more about about our Fresh Flex prototype, click here.
At Del Taco, our world-class training program gives you all of the tools necessary to run and operate your franchise.
Our professional and experienced operations support team is with you before and after you open your doors. In addition to extensive hands-on management and crew training before you open your store, as well as new store opening support, Del Taco franchisees receive ongoing assistance from a dedicated Franchise Business Consultant and Franchise Marketing Manager.
- Management Training: 5 weeks in-restaurant.
- Crew Training: 3 weeks prior to opening.
- Opening Support: At least 1 week on site.
- Ongoing Support: Training classes and materials.
You will also benefit from ongoing management/crew training, state-of-the-art POS systems, 24-hour technical support and powerful marketing materials to help grow your Del Taco business.
Our menu is based on our original approach to bold flavor fusions, variety, authenticity, attention to quality, and fresh preparation. We operate in the primary food category of Mexican. However, we have a unique product line with innovative items like:
- Tacos
- Breakfast
- Burritos & Epic Burritos
- House-Made Guacamole
- Quesadillas
- Queso Nachos
- Crispy Chicken
- Burgers & Fries
- Salads
- Vegetarian
- Desserts & Shakes
At Del Taco, we have a wonderful Real Estate team that will help you review potential trade areas and sites. We'll also assist you with:
- Dedicated Real Estate Team
- Established Broker Relationships
- Sample Leases
- Sample Purchase Documents
- Real Estate Planning Software: Demographics, Competitive Sales Data, Mobile Data
Once you’ve found your location, our Construction Team will work with you to begin the construction process. We assist with site layouts, selecting an architect, zoning, permitting, general contracting, reviewing bids, and ordering store décor and signage.
Our support continues by providing:
- Regionally Based Construction Managers
- Prototype Plans
- Bid Reviews
- Site Visits
- Access to our Vendor Network: FF&E, Millwork, Small Wares
Our franchise partners enjoy the benefits of customized marketing plans designed to support successful restaurant openings and maintain awareness. Plus, dedicated field marketing managers who work alongside franchisees on a regular basis to coordinate and execute local marketing initiatives including:
- Point-of-purchase materials
- Direct mailers and printed ads
- Disruptive and viral PR campaigns
- Social media on Facebook, Twitter, Instagram, and YouTube
- Mobile to digital media on Pandora and Hulu
- Spot TV, cable, and radio advertising
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