5 Reasons to Buy a Burrito Franchise

Are you interested in learning the most popular reasons to buy a burrito franchise?

At Del Taco, we’ve noticed there’s a wide range of reasons our franchisees decide to invest in opening a burrito business.

In this article, we will take a look at five reasons to buy a burrito franchise and why they should be considered.

1) Burrito Franchise Industry

Burritos are one of the most popular items you’ll find on a Tex-Mex menu. At Del Taco, we fill our warm, oversized flour tortillas with fresh ingredients like:

• Grilled, Marinated Chicken or Carne Asada Steak
• Fresh House-Grated Cheddar Cheese
• Slow-Cooked Beans Made from Scratch
• Fresh House-Made Pico De Gallo
• Cilantro Lime Rice
• Fresh House-Made Guacamole

According to IBISWorld, the market size of the Mexican Restaurant Industry in the United States is expected to have an annual revenue of $80.3B in 2023.

When you open a burrito franchise, you’re tapping into a market with built-in demand that has potential to grow due to its popularity across the world.

2) Offer More Than Just Burritos

Another reason burrito franchises are gaining popularity is the ability to offer much more than a simple burrito at your restaurant.

The Del Taco menu includes a full complement of dayparts, from breakfast to dinner to late night and everything in-between.

Our menu has broad appeal for everyone from seniors in high school to senior citizens. Here are some of the categories they can choose from:

• The Del Taco
• Epic Burritos
• Quesadillas & Nachos
• Burgers & Fries
• Crispy Chicken
• Breakfast Burritos & Wraps
• Crunchtada Tostadas
• Taco Salads
• Vegan & Vegetarian Options
• Creamy Shakes
• Mini Cinnamon Churros

Being able to offer your customers more than just burritos will ensure there’s something for everyone on your menu – regardless of what they are in the mood for.

3) Drive-Thru Convenience

Today’s modern consumer has an expectation of accessibility, speed of service, and brand transparency from the restaurants they do business with.

Offering a drive-thru allows customers to place their order, pay at the window, and receive their food without having to leave their vehicle.

At Del Taco, our Fresh Flex Store Design is built around providing the ultimate in convenience for our guests and operators.

The sleek design has plenty of curb appeal to attract visitors. Plus, we added a double drive-thru with dedicated lanes for mobile orders and delivery pickups.

4) Mobile Ordering Apps

Partnering your burrito franchise with a mobile ordering app streamlines the food delivery experience for your customers.

For example, the Del Taco App gives customers an easier ordering experience by allowing them to customize their order from their phone.

Customers can skip the line by ordering ahead on the app with options to receive their food via drive-thru, take-out, dine-in, or delivery.

Plus, loyal fans can earn Del Yeah! Rewards on purchases made in-store and online to redeem items on our robust rewards menu.

5) Built-In Support Network

One of the greatest benefits to franchising is the in-depth training and support you’ll receive before and after your store opens.

Del Taco offers a comprehensive training program along with on-going training and support from our Restaurant Support Center.

Through a combination of computer-based and on-the-job training, you or your market operator will receive training on topics like:

• Management Training
• Food Safety
• Marketing & Advertising
• Point-of-Sale System
• Policies, Procedures, and Safety

By the time your training is complete, you should feel confident about operating your new Del Taco restaurant.

Check Out These Additional Resources

We hope this article gave you a better understanding of the many reasons to buy a burrito franchise.

At Del Taco, we work with our franchisees every step of the way in order to get their restaurants up and running.

Here are some additional online resources you may like to check out:

• How Much Does a Del Taco Franchise Cost?
• 10 Best Burrito Franchises to Own from This Year
• Del Taco vs Taco Bell: Which Franchise Is Best?

If you have any questions, please contact our franchise sales and support team.