Are you interested in learning the most popular reasons to buy a Mexican restaurant franchise?
At Del Taco, we’ve noticed there are many different reasons our franchisees decide to invest in opening a Mexican restaurant business.
In this article, we will highlight five reasons to buy a Mexican food franchise and why they should be considered.
1) Mexican Restaurant Franchise Industry
Mexican restaurants represent one of the most popular food categories across the globe. It has broad appeal with diverse groups of people and is a great choice when you need to feed a crowd.
According to IBISWorld, the market size of the Mexican Restaurant Industry in the United States is expected to have an annual revenue of $80.3B in 2023.
When you open a Mexican food franchise, you’re tapping into a market with built-in demand that has potential to grow due to its popularity across the world.
2) Wide Variety of Mexican Food Options
Another primary reason Mexican food franchises are gaining popularity is the ability to offer a wide variety of different menu items at your restaurant.
For example, our menu at Del Taco spans a full complement of dayparts, from breakfast to dinner to late night and everything in-between.
Although we’re known for our award-winning tacos, we also offer a ton of great menu options to choose from like our:
- Epic Burritos
- Quesadillas & Nachos
- Burgers & Fries
- Crispy Chicken Strips
- Breakfast Burritos & Wraps
- Crunchtada Tostadas
- Taco Salads
- Vegan & Vegetarian Options
- Creamy Shakes
- Mini Cinnamon Churros
Being able to offer your customers more than just typical Mexican food will ensure there’s something for everyone on your menu – even if they aren’t a fan of spicy food.
3) Drive-Thru Convenience
Today’s modern consumer has an expectation of accessibility, speed of service, and brand transparency from the restaurants they do business with.
Offering a drive-thru allows customers to place their order, pay at the window, and receive their food without having to leave their vehicle.
At Del Taco, our Fresh Flex Store Design is built around providing the ultimate in convenience for our guests and operators.
The sleek design has plenty of curb appeal to attract visitors. Plus, we added a double drive-thru with dedicated lanes for mobile orders and delivery pickups.
4) Mobile Ordering Apps
Partnering your Mexican restaurant franchise with a mobile ordering app streamlines the food delivery experience for your customers.
For example, the Del Taco App gives customers an easier ordering experience by allowing them to customize their order from their phone.
Customers can skip the line by ordering ahead on the app with options to receive their food via drive-thru, take-out, dine-in, or delivery.
Plus, loyal fans can earn Del Yeah! Rewards on purchases made in-store and online to redeem items on our robust rewards menu.
5) Built-In Support Network
One of the greatest benefits to franchising is the in-depth training and support you’ll receive before and after your store opens.
Del Taco offers a comprehensive training program along with on-going training and support from our Restaurant Support Center.
Through a combination of computer-based and on-the-job training, you or your market operator will receive training on topics like:
- Management Training
- Food Safety
- Marketing & Advertising
- Point-of-Sale System
- Policies, Procedures, and Safety
By the time your training is complete, you should feel confident about operating your new Del Taco restaurant.
Check Out These Additional Resources
We hope this article gave you a better understanding of the many reasons to buy a Mexican restaurant franchise.
At Del Taco, we work with our franchisees every step of the way in order to get their restaurants up and running.
Here are some additional online resources you may like to check out:
If you have any questions, please contact our franchise sales and support team.